Born on the basketball courts of NYC in 2012, true athelite (pronounced as "true athlete"), started as New York's premier basketball brand.
Since then, true athelite has not only been a brand to express NYC, but also a brand that builds it up. true athelite is a proud partner of the non-profit organization, Unsigned Hype Senior Games, which has helped NYC youth gain over $300,000 in college basketball scholarships.
Today, true athelite offers superior quality products for all sports with the purpose of enhancing athletes' everyday lives. By sourcing the finest materials, intricately crafting each product, and offering unique, innovative designs and styles, true athelite provides products that give athletes the ultimate competitive advantage.
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